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Navigating success in the new world of marketing.
BonnerIMPR provides a unique blend of strategic marketing discipline and creative innovation to deliver memorable, effective results.
Work with us

Do you have a Marketing or PR program coming up? Click here to contact us and find out how we can help!
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About Bill Bonner// find out more about bill and his specialties in marketing and PR
Who is BonnerIMPR?
Navigating success in the new world of marketing.

Bill Bonner – Principal, Bonner IMPR
Bill Bonner is the principal of BonnerIMPR and the key client consultant. Bill has more than 20 years of experience in marketing, advertising and public relations and has held management and executive roles in both agency and corporate marketing environments.
Bill has solved challenges and provided marketing communications solutions that deliver ROI in double-digit multiples.
You will find examples of Bill’s work under the “Portfolio” page or by clicking here.
References
Bill Bonner’s strategic and creative thinking is well regarded. Here is what other professionals say about Bill:“Bill gets it. He understands a company’s business model, its brand, its message, and its mission. But he also gets what a company could be. He’s able to see what a company’s potential is and he works to move a company closer to achieve that potential.”
-President, Do Well Do Good
“He is … a solid thinker who virtually never succumbed to pressure. Bill always presented the company in the most professional and trust inspiring way. He instills confidence. His accomplishments speak for themselves with award-winning results. Under Bill’s guidance ….[we] achieved unprecedented awareness and recognition in the media. He literally generated millions of dollars in media exposure”
-Senior Vice President of Marketing, OfficeMax
“A few words to describe Bill — Genuine, honest, sincere, dependable, organized, creative, enthusiastic, motivated, and just an all-around good guy”
-Vice President, The Walt Disney Company/Walt Disney Records
“Bill’s positive outlook and ability to see the potential upside in all situations, is a refreshing trait and a great asset. As a marketer, Bill is passionately committed to assembling a smart mix of creative ideas to promote brands that strikes an emotional chord with consumers and gets people talking. He is a gifted writer who can take mundane and complex material and turn it into engaging content”
-Director of Public Relations, Events and Social Media, Gold Eagle Company
Services Provided
- Marketing Communications
- Public Relations
- Cause Marketing
- Corporate Communications
- Social Media Programs
- Publicity Events
- Team Leadership/Direction
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Services// what we do and how we do it
What BonnerIMPR Does
BonnerIMPR is proud to offer the highest quality on the following services:
- Marketing Communications
- Public Relations
- Cause Marketing
- Corporate Communications
- Social Media Programs
- Publicity Events
- Team Leadership/Direction
- Press Release – Writing & Distribution
- Writing – Articles & Blogs
- On-site or off-site work availability
Focus on Cause Marketing

Bill Bonner with Jonas Brothers at
“A Day Made Better” eventCause Marketing
Bill Bonner pursued cause marketing as a brand awareness and engagement strategy. Customer research highlighted “education” as the expected area for OfficeMax cause marketing efforts, thus “A Day Made Better” was created for OfficeMax.
Results
- 98% of OfficeMax associates surveyed said the event “made them proud to work for OfficeMax”
- National/local print, social and broadcast outlets covered or reported the events
- Donations to Adopt-A-Classroom were on the rise
- 1,000 teachers were recognized in front of their classrooms, their administrators and their communities
Upcoming Project?

We welcome your consideration for BonnerIMPR for any Public Relations or Internet Marketing project. Head over to our Contact form and reach out to us for more about Bill Bonner and BonnerIMPR. Contact Us
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Awards// awards and recognitions on projects BonnerIMPR has participated
Our awards

- Innovation Award, Bronze – OfficeMax, Fashion Week Lounge
- Peter Glen Cause Marketing Award – OfficeMax, A Day Made Better Cause Marketing Campaign
Retail Advertising and Marketing Association (RAMA) RACies Award

Bulldog Awards for Excellence in Media Relations and Publicity
- Best General Business – OfficeMax, Back-to-School: Power to the Penny

Hermes Creative Awards Community Relations
- Platinum – “A Day Made Better” Cause Marketing Campaign
- Special Event, Gold – OfficeMax, Fashion Week Lounge

Silver Halo Awards Best Cause Marketing Event
- Best of Category – OfficeMax, “A Day Made Better” Cause Marketing Campaign

Publicity Club of Chicago Marketing Award
- Silver Trumpet OfficeMax, ElfYourself
- Gold Trumpet OfficeMax, Back to School Penny Pranks
Issues Management Award
- Silver Trumpet OfficeMax, A Day Made Better
Professional References
“Bill’s positive outlook and ability to see the potential upside in all situations, is a refreshing trait and a great asset. As a marketer, Bill is passionately committed to assembling a smart mix of creative ideas to promote brands that strikes an emotional chord with consumers and gets people talking. He is a gifted writer who can take mundane and complex material and turn it into engaging content.” – director of public relations, events and social media for Gold Eagle Company.”
Director of Public Relations, Events and Social Media, Gold Eagle Company
“A few words to describe Bill — Genuine, honest, sincere, dependable, organized, creative, enthusiastic, motivated, and just an all-around good guy.” – vice president, The Walt Disney Company/Walt Disney Records”
Vice President, The Walt Disney Company/Walt Disney Records
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Portfolio// what we made and how we made our clients satisfied
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Blog// check our latest post and get inspired
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July 21, 2012When Cause Marketing Goes Away
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April 19, 2012Why You Should Practice Saying “Yes”
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Contact// find out more or contact us about your upcoming project
Where BonnerIMPR is located
Contact Us
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Portfolio// check out recent client projects
Elf-Yourself
Details
Description
ElfYourself launched in Fall 2006 and quickly became an online consumer favorite for the holidays. Propelled by media relations, publicity events and viral video production, online consumer engagement raged and more than 100 million visitors created their own Elf-message. Through negotiated sponsor relations with Macy’s, ElfYourself was brought to the physical world with a unique float in the 2010 Macy’s Thanksgiving Day Parade. Now a holiday tradition for many homes, ElfYourself is in the top 5 most successful social media entertainment sites.
Similar projects
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Portfolio// check out recent client projects
OfficeMax Project Highlights
This video shows the 2010 accomplishments of the OfficeMax External Relations team. As Senior Director, External Relations, I now use this video to showcase the accomplishments and results from that one year.
Note: The “Minute To Win It” segment was not the work of the OfficeMax External Relations team. This was the result of work done by The Escape Pod, a fantastic Chicago agency that created wonderful work for OfficeMax.
Similar projects
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Portfolio// check out recent client projects
OfficeMax “A Day Made Better”
Details
Description
I pursued cause marketing as a brand awareness and engagement strategy. Customer research highlighted education as the expected area for OfficeMax cause marketing efforts.
Learning that teachers spend $4 billion of their own money on classroom supplies – materials that OfficeMax sells – drove the focus. In October, 2007, the first “A Day Made Better” – a single day of 1,000 school-based events all across the country – was launched. The results were astounding. 98% of OfficeMax associates surveyed said the event “made them proud to work for OfficeMax”. National and local print, social and broadcast outlets covered or reported the events. Donations to Adopt-A-Classroom were on the rise. Best of all, 1,000 teachers were recognized in front of their classrooms, their administrators and their communities.
Volunteers proudly wear their "A Day Made Better" shirts

Jonas Brothers at "A Day Made Better" Event with Bill Bonner
The “A Day Made Better” program continues to thrive, expanding in reach to encompass Mexico, Canada and Australia and adding new ways for communities to engage and show their support for local teachers. The program has won multiple national awards and has been featured in Jason Saul’s book, “Social Innovation”.
Similar projects
Navigating success in the new world of marketing.
BonnerIMPR provides a unique blend of strategic marketing discipline and creative innovation to deliver memorable, effective results.
Work with us

Do you have a Marketing or PR program coming up? Click here to contact us and find out how we can help!

